“The Honest teas product line will be phased out of The Coca-Cola Company’s beverage portfolio at the end of 2022,” the company said in a statement Monday, noting that the Honest Kids line, which is “quickly growing,” will continue to be available.
Even as the teas get discontinued, Coca-Cola said it will hang onto the Honest logo and brand, so it may opt to license other Honest products in the future.
The move “will free up investment resources and supply chain capacity to better meet consumer needs,” Sabrina Tandon, group director of ready-to-drink tea at the company’s North America operating unit, said in a statement Monday. She added that it would also help Coca-Cola gain share in the ready-to-drink tea category.
“We believe Gold Peak and Peace Tea are best positioned to meet consumer preferences,” Tandon said.
Tandon explained that because of supply chain issues, “we’ve been unable to meet consumer demand for Gold Peak.” Those logistical challenges, among other factors, “helped drive this very difficult decision,” Tandon said. With Honest gone, the company can better address the issues facing Gold Peak – which Coca-Cola hopes will attract some Honest Tea customers.