Since its introduction in 2007, Apple’s iPhone has been known as a premium device, with a price tag to match. But atthe company is expected to turn its attention to its lowest-cost smartphone instead: .
Unlike the $ 699or $ 1,099 the iPhone SE is not meant to wow with cutting-edge features like , or so much as it is meant to satisfy for a far lower price of $ 399.
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price,” Phil Schiller, Apple’s former head of marketing, said in a press release when announcing the most recent iteration, two years ago.
Apple has not tipped its hand about whatwill have, but it’s expected to support 5G wireless as its standout feature. That may seem like old news to anyone who’s been carrying a 5G phone for the past couple of years. But it could entice people who’d otherwise balk at buying a phone that costs about the same as an average month’s rent.
“It’s an iPhone for people who do not want all the bells and whistles – they just need a phone, and that’s what it ticks the boxes on,” said CCS Insight analyst Ben Wood.
Part of Apple’s success over the years, he added, has come from offering a lineup of products that deliver what a variety of people want. “Not every Apple purchaser feels like they need to have the absolute cutting edge,” he said. “They just want an iPhone.”
Apple’s likely iPhone SE upgrade comes at a time of international turmoil. The company’s event will be broadcast from its headquarters in California, about 6,000 miles away from Ukraine, the country at the center of Europe’s largest war since World War II. And the fighting, caused by Russia’s unprovoked invasion, comes as the world is still fighting the COVID-19 pandemic. The virus continues to spread amid global vaccination efforts, infecting more than 52 million people over the past month alone, killing more than a quarter million. Business leaders, who’ve navigated supply chain nightmares, employee healthsay they’re still unsure when life will return to normal.
The new iPhone SE is not expected to be Apple’s only product announcement Tuesday. The company’s also rumored to be prepping new iPads with updated designs, faster chips and. In addition it’s expected to update its Mac Mini, the that’s a little smaller than a coffee table book, meant to plug into a separate screen, keyboard and mouse.
But the iPhone SE may still draw some of the most attention when the event is over, by representing not just the lowest-cost iPhone, but also the last of the company’s lineup to run on 5G wireless.
Apple executives have repeatedly said they believe many people are still due to upgrade to the new wireless standard, into which phone carriers have invested untold billions of dollars on network upgrades, new cell towers and other efforts.
Cell carriers are also, introduced before even the first iPhone. Most people have moved on from 3G over the years – carriers say a fraction of their network traffic comes from 3G devices now – but some people holding on to older phones will be forced to upgrade.
“It’s not about price point – it’s acknowledging there’s a segment of the market that has an emergency phone or do not have a love affair with their smartphone like other people do,” said Carolina Milanesi, an analyst at Creative Strategies. She noted that Apple also offers free software updates to iPhone owners for far longer than its competitors, which in turn has helped keep older phones in circulation as hand-me-downs or secondary devices.
All that may add up to another moment for Apple’s iPhone SE to shine even more.
For more on the rumored iPhone SE 2022,. Plus, And if you’re curious about what else Apple might have in store for this week, check out .